Spearmint, the KitchenAid® 2026 Color of the Year, invigorates the senses and revitalizes the soul. We created the "Step into the Fresh Side” platform to invite people to feel the calming and energizing effect of this color.

This social-first campaign not only engaged our audience with the feeling that our new spearmint mixer can give, but it drastically outperformed our content from the previous year, making it our most successful Color of the Year social launch to date:

• 7.27MM views (+848% YoY)

• 5.76MM users reached (+670% YoY)

• 407k total engagements (+784% YoY)