It's Good to be Chunky
It's Good to be Chunky
It’s Good to be Chunky
For so long, Chunky has been a negative word. But Chunky is spicy. Chunky is beefy. Chunky is tender. The truth is?
It’s good to be Chunky.
Who better to shed light on the beauty of Chunky than the chunkiest people we know and love: NFL offensive linemen.
Client
Campbell’s Chunky Soup
Agency
Leo Burnett
Role
Art Director
Spicy & Bold with Jason Kelce
The Chunky Hotline
To show just how spicy Chunky can be, we created a spicy hotline where Jason Kelce suggestively walks callers through the ingredients of Chunky soups.