Upon joining Whirlpool , I helped KitchenAid develop the new creative platform, tagline, and hero spots that connected the ‘majors’ (ovens, fridges, etc.) and ‘smalls‘ (stand mixers, espresso machines, etc.) businesses under a unified creative platform for the first time ever.

As a society, we are more connected than ever, yet the loneliest we’ve ever been. That’s why we positioned KitchenAid as not just a hero in the kitchen category, but a catalyst for connection. Whether it’s saving your entire book club’s favorite drinks in your espresso machine or the stand mixer you got passed down from your mom’s mom’s mom, the uniting force of KitchenAid is that it connects us to our loved ones.