The Bad Ads
The Bad Ads
The Bad Ads
At the wee age of 19, When I decided I wanted to pursue a career in Creative Advertising, I didn’t want to have to wait until my first portfolio class to start making ads. I decided, with no experience or Advertising knowledge whatsoever, I was going to make a groundbreaking campaign about a cause I was passionate about. Milk.
I sent this “campaign” to my dream agencies, hoping to score an internship my junior year of college. I oddly didn’t hear back from any of them! The emails must’ve gotten lost.
Client
Horizon Milk
Agency
None. And it shows.
Role
Art Director, Designer, Copywriter, Strategist, Client, and Milk Apologist
Milk gives you more!
So here is the first print ad. For this campaign, I decided on the tagline “milk gives you more.” “More what,” you may ask? Protein, vitamin D, and calcium. That I so expertly highlighted on my home-made, lopsided Photoshopped milk carton.
I also chose a nice illegible typeface for my headline. Cleverly, I challenged the viewer: “If “non” makes it better, how ‘bout “non” non-dairy?” That’ll show them that they need to start drinking “non non-dairy milk.” Genius.
Now for the second print ad – the same exact image, but in purple! This time, however, I decided on another ambiguous and illegible headline: cut out the “cutting out.”
The same ad, but purple.
Needless to say, I love this ‘work.’ The potential was there (arguably?) and with a little guidance, experience, and some incredible mentors, it now gets to be a marker of how much I’ve learned. And because of that, I’ve made a promise to myself to never remove it from my book.
Last but certainly not least, “give up the giving up.” This one truly gives me chills. I should’ve become a copywriter.